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Our Story
Faeshen was founded with a simple mission: to take your fishing experience to the next level.
Our founder, Seth Brady, is a lifelong angler who always felt that the standard lures on the market were falling short. Tired of the mass-produced, cookie-cutter baits pushed out by big corporations, he set out to create something better.
At Faeshen, we draw on real experience on the water to design lures that go beyond the ordinary—crafted with passion and purpose to help you catch more fish. Our business is driven not only by innovation and quality, but also by a commitment to making a positive impact. Guided by Christian values, we strive to run Faeshen with integrity, excellence, and a genuine love for the fishing community.
